Paid Traffic From Bing & Yahoo Search (PPC)

One of the several ways of marketing to drive traffic is Pay Per Click or PPC, which is very effective for getting instant results. Pay Per Click advertising is very targeted, because visitors have to actually click on your ad, which makes them highly qualified. Other methods take a lot of […]

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Search Engine Optimization (SEO) For ‘Free’ Search Engine Traffic

Search Engine Optimization or SEO as a concept was first utilized to let the search engines show content in the search results that is relevant to the keywords or phrases being searched. Marketers can use this fact to ‘optimize’ their websites for keywords that their target market would use, then would […]

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